5 Questions You Need to Identify Your Unique Selling Proposition?

What is Your Unique Selling Proposition

What is the Strongest Personality Trait I Have?

Are you:

  • Vivacious
  • Talkative
  • An in-depth thinker
  • An ultra-efficient planner
  • Widely read
  • Highly educated
  • Not tertiary educated
  • A go-getter
  • A natural networker
  • A people person
  • Extremely fit
  • Well travelled

What is it and how can you use it to gain a unique insight and an original perspective on what you’re doing that others have not?

What is Unique/Original/Different about What I’m Doing/Offer?

Is it:

  • Smaller
  • Bigger
  • Lighter
  • Fuller-featured
  • Less-featured
  • Online
  • Offline
  • Well documented
  • Faster
  • Highly detailed
  • Simplified
  • Clean
  • Localised/Internationalised
  • Well funded
  • Nimble

What is one aspect about you, what you do, your service, business or product that you can emphasis and embellish to make you stand out from the noisy crowd?

What One New/Novel/Unique/Different Characteristic Can I Give to What I’m Doing?

After looking at your competition what one thing can you:

  • Change
  • Enhance
  • Refine
  • Update
  • Talk about
  • Tweet about
  • Overemphasise
  • Underemphasise

That will bring people round to what you’re doing? Are there groups that you can become a part of, social media tools you can use (or use differently), ways you can write, speak, converse? What one thing can you do?

What One Thing Can I Not Do that Others are Doing?

Do you do what everyone else is doing? How about:

  • Doing less and in so doing, become a stand out?
  • Offering less features instead of more?
  • Writing a shorter book instead of War & Peace?
  • Offering fewer services instead of the whole lock stock and two smoking barrels?

Remember the old saying: Less is More.

What Tools Can I Use to Save Me Time, Effort and Expense?

What tool can you use to expend less effort and expense but achieve much more? How about:

  • Evernote
  • LinkedIn
  • Just a smartphone
  • Email
  • Notepad and Pen
  • Wunderlist

What can you do today, now, this minute, to make you unique, to make you stand out, to rise above the chatter and be noticed? Email me, Tweet me! Let’s work together to help you achieve.

image copyright (c) greenog

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